hktdc.com: China’s Smaller Electrical Appliances Marketplace: A Shopper Survey

hktdc.com: China’s Smaller Electrical Appliances Marketplace: A Shopper Survey

Middle Class Prefers Larger Grade and Consumer-Welcoming Products
The demand of middle-course shoppers for small kitchen appliances is extensive-ranging, working from electric powered stress cookers, induction stoves and coffee devices, to electric powered stewing pots, yogurt makers and noodle makers. The the vast majority of shoppers (88%) expressed a choice for medium-array or over goods. Apart from things these kinds of as high quality, cost and model, about fifty% of the shoppers also put an emphasis on the user-pleasant mother nature of goods. Over-all, extra than thirty% of the shoppers surveyed indicated a choice for simple style and a wish to acquire multifunctional goods. Tellingly, only a small amount of shoppers experienced a choice for small kitchen appliances featuring dazzling colors and extravagant styles.

Categories: Kitchen Appliance

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