How to Create a Marketing Plan | Step-by-Step Guide

How to Create a Marketing Plan | Step-by-Step Guide

If you’re looking to ramp up your brand’s marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We’ve made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today:

Whether you’re launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it’s essential to have documented guidelines in place so that your entire marketing team is on the same page.

That’s why we’ve put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.

In this video, you’ll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.

Follow along to learn more about each of these steps:
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company’s mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.

Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here:

Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.

To learn even more about how to create a marketing plan, check out the blog post version of this video:

#marketingplan #marketing #digitalmarketing

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  1. Hamza Eldjaz
    Hamza Eldjaz 16 May, 2022, 21:23

    Thé best ever , tnx

    Reply this comment
  2. Sreekar Shodhan
    Sreekar Shodhan 16 May, 2022, 21:23

    1. Executive summary
    2. Mission, vision, values
    3. Identify market and competition
    4. Define your target customer
    5. Outline your marketing goals
    6. Present your marketing strategy(what,how,channel)
    7. Define marketing budget

    Reply this comment
  3. LISA L
    LISA L 16 May, 2022, 21:23

    How do you go about analyzing competition?

    Reply this comment
  4. BlumhouseTV
    BlumhouseTV 16 May, 2022, 21:23

    Thank you for this. Found a potential marketing/content creation job and I’ve been racking my brain trying to figure out how to find the information I need to put together a 30 day plan as a trial run for the company I’m applying for. I’ll update this after I submit my project. This is my dream.

    Reply this comment
  5. Divina Joy Aspe
    Divina Joy Aspe 16 May, 2022, 21:23

    Can you please help me find the yearly budget inVisme? I can't find the template. Thank you

    Reply this comment
  6. Thato Mahlodi
    Thato Mahlodi 16 May, 2022, 21:23

    do u have a mobile app?

    Reply this comment
  7. cryzz0n
    cryzz0n 16 May, 2022, 21:23

    It's amazing how many people think advertising is just throwing money at PPC and display ads…There's such a ninja like science. I was a marketing major and now own my own business. I miss concentrating on all this stuff. Great video! This is how it's done!
    I'm in the first round of investing in a new startup. How do I go about getting a quote from y'all.

    Reply this comment
  8. Mark Anderson
    Mark Anderson 16 May, 2022, 21:23

    Most people are so poor that all they have is money, invest some of it no matter how small, when you invest you are buying a day that you don't have to work.

    Reply this comment
  9. Laka Sip
    Laka Sip 16 May, 2022, 21:23

    very helpful presentation simple and easy to understand well presented. well done

    Reply this comment
  10. Erika Vystartaite
    Erika Vystartaite 16 May, 2022, 21:23

    where i find the prices of these templates ?

    Reply this comment
  11. Mary Bitrus
    Mary Bitrus 16 May, 2022, 21:23

    Reading about people grabbing multi-figures monthly as income in investment even in this crazy days in the market, any pointers on how to make substantial progress in earnings? would be appreciated

    Reply this comment
  12. Ultimate Dev1L
    Ultimate Dev1L 16 May, 2022, 21:23

    Awesome just what i needed. 👍

    Reply this comment
  13. Axon
    Axon 16 May, 2022, 21:23

    damn i guess im failling class

    Reply this comment
  14. David Visconti
    David Visconti 16 May, 2022, 21:23

    WoW! Amazing!

    Reply this comment
  15. Richard Crown
    Richard Crown 16 May, 2022, 21:23

    What would my life become if not this professional broker Mrs Millian Kelvin, you are indeed a great woman with the profits i'm making. you really changed my family for good i'll recommend you to people about your good work..thank you so much ma'am ♥

    Reply this comment
  16. musa surajh
    musa surajh 16 May, 2022, 21:23

    I am a marketer will really love to use your template if you have anyone please.
    [email protected]

    Reply this comment
  17. Radhika
    Radhika 16 May, 2022, 21:23

    Thank you so much for the video. Literally knowledgeable. Got a gripe on marketing after watching video.

    Reply this comment
  18. Rizwan Hussain
    Rizwan Hussain 16 May, 2022, 21:23
  19. XY S
    XY S 16 May, 2022, 21:23

    what about step 4???

    Reply this comment
  20. Hoeurn Hoeurn Kh
    Hoeurn Hoeurn Kh 16 May, 2022, 21:23


    Reply this comment
  21. Boostabrain Technologies
    Boostabrain Technologies 16 May, 2022, 21:23

    🏛️ Boostabrain Technologies

    ✌️व्यापारियों के लिए मार्केटिंग की नई टेक्नोलॉजी आ गई है। अधिक जानकारी के लिए ये विडिओ जरूर देखे 👇🏻

    #machine #business #ivrsolution #startup #startups

    Reply this comment
  22. valvepower
    valvepower 16 May, 2022, 21:23

    Hey, I'm Friends with Regina Philange! Nice of you to mention her ;)!

    Reply this comment
  23. Jerry Palacio
    Jerry Palacio 16 May, 2022, 21:23

    I found this video very helpful and timely too haha I need to create a marketing plan for myself as a newbie in freelancing industry. Thank you so much!

    Reply this comment
  24. Kenny Go
    Kenny Go 16 May, 2022, 21:23

    How could i search the competitors market share in numbers?

    Reply this comment
  25. Aho Perike
    Aho Perike 16 May, 2022, 21:23
  26. Jeremy G
    Jeremy G 16 May, 2022, 21:23

    Phenomenal video. A million points. 💯💯💯💯💯💯

    Reply this comment
  27. Christiana Charalambous
    Christiana Charalambous 16 May, 2022, 21:23

    This makes me feel that every single person out there wants everything I have in my bank account.

    Reply this comment
  28. Dimakatso Mokoena
    Dimakatso Mokoena 16 May, 2022, 21:23

    Stay Awesome 😲

    Reply this comment
  29. Pick Monitor
    Pick Monitor 16 May, 2022, 21:23

    Anybody else catch the little Friends Easter egg in there? Regina Philange😂

    Reply this comment
  30. Fred Howard
    Fred Howard 16 May, 2022, 21:23

    Nobody can become financially successful over night. They put in background work but we tend to see the finished part. Fear is a dangerous component, hindering us from taking bold steps we need in other to reach our goals.

    Reply this comment
  31. Loly Smith
    Loly Smith 16 May, 2022, 21:23

    useful for me

    Reply this comment
  32. Muqtaar Ibraahim
    Muqtaar Ibraahim 16 May, 2022, 21:23

    I am marketing manager… Anyone here .to share ideas because we live in different countries

    Reply this comment

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